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вЂњIвЂ™m living proof that when youвЂ™re living in America you can be anything you want to be.вЂќ IвЂ™m flabbergasted and humbled by this journey of growing a business and making an idea profitable,вЂќ said Durity, who is now 30. He was given the opportunity to pitch the sharks and said thereвЂ™s not a day he wakes up and takes it for granted. вЂњA coworker of the casting agent I was pitching to had my comb and knew exactly what the product was,вЂќ Durity said.Дurity was in. In 2018 he decided to try out for Shark Tank again and did so by attending a casting call at Morongo Casino and 30 seconds into his pitch he was interrupted by one of the crew members. This was after submitting a video to the show through YouTube earlier that year and not hearing back.Д«ut Durity is persistent. In December 2017 Durity did about $140,000 in sales, and with demand quickly outweighing supply he decided to audition for Shark Tank during a live casting call in Las Vegas, but didnвЂ™t get a call back. вЂњIt allows you to wake up and embrace your natural curl, whatever that may be.вЂќ вЂњFor someone who has African-American hair and roots itвЂ™s a way for them to naturally wear their hair and not go through a time-consuming process or regimen,вЂќ he said. According to Durity, it styles his hair in just a few minutes, saving him at least an hour a day in maintenance.Дurity said his goal is to have Twist It Up become the modern-day afro pick, which symbolizes Black pride and identity. Made of plastic and stainless steel it creates loose or defined curls, twisting hair thatвЂ™s half an inch to four inches long from the roots up. The patent- and trademark-protected comb now retails for $24.95, comes in multiple colors, fits in a standard pants pocket and lasts for several years. By November of 2016 he had his first prototype, and a few months later he began testing the market. In 2015, Durity figured out a way to shrink the racquet and the resulting product, Twist It Up, became a full-fledged business the following year.

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with a mission to create a more portable version. вЂњI started taking that with me everywhere I went.вЂќДЄfter losing the racquet while on his trip and finding it difficult to locate a replacement, he returned to the U.S. So he borrowed his momвЂ™s racquetball racquet, which did fit. But Durity explained: ItвЂ™s difficult to fit a tennis racquet into a carry-on.

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вЂњI thought (the video host) was full of crap, but I tried it and it worked,вЂќ he said of the technique he would use through 2015.ДЄround that same time he traveled to Brazil for work.

#Shark tank twistit up how to

In 2012, after doing some research, Durity came across a YouTube tutorial on how to create natural twists in afro-centric hair using a tennis racquet. вЂњBut the problem I saw with it as a consumer was that it got dirty really fast and I always had to replace it,вЂќ he said.ДЄfter spending about $80 on products over six months he thought to himself, there has to be a better way. So, he began using a curl sponge, first made popular in 2004 by NuDred, to embrace his natural hair. ItвЂ™s going to break or get pulled out.вЂќДreadlocks, braids and cornrows, he said were thought of as вЂњstatementвЂќ hairstyles and not corporate friendly.

вЂњI canвЂ™t take a toothcomb and comb my hair backwards. вЂњAfrican-American hair naturally grows up,вЂќ Durity said. With the money heвЂ™d saved, Durity threw himself into real estate in his mid 20s and began practicing as a broker when he was sidetracked by an idea that was born out of convenience and necessity.Дurity was looking to get around the need for relaxers, conditioners and others ways to manage his afro-centric hair for work. вЂњI had no life and I absolutely loved it because I knew every day I woke up my bank account would grow,вЂќ he said.ДЇrom a young age his family taught him the importance of dedication and a good work ethic.

With tunnel vision focus, Durity worked 15-hour days at a handful of menial jobs, which helped fulfill his goal of saving $100,000 in two and a half years. But Durity, who, at the age of 4 emigrated with his parents from Trinidad and Tobago to the U.S., would have to pay his dues before that chance became a reality.ДurityвЂ™s American Dream story started off with a low point in his life when, at age 22, he hit rock bottom after dropping out of college, crashing his car and moving back in with his mom.ДЄfter finding inspiration in the 2006 documentary The Secret, he fell in love with the hustle of making money and made moves toward obtaining financial freedom. The opportunity to prove that to himself came during a 2018 Shark Tank casting call at the Morongo Casino Resort & Spa in Riverside County. San Diego real estate broker Noel Durity says heвЂ™s living proof that with commitment and hard work the American Dream is possible for anyone.